One Summer evening each year, Shepherdstown (WV) is taken over by a fundraiser called “Identity Crisis.” The streets are lined with red carpet and the buildings with pink up-lighting—all in the name of raising awareness and funds for Breast Cancer Awareness of the Cumberland Valley (BCA-CV).

Identity Crisis lands this year on Saturday August 11, for the ninth year in a row. “Every year, we try to enhance the experience of our participants, from the VIPs to the volunteers to the town establishments that get involved,” said Tara Sanders Lowe, event founder.

This year’s theme—“One Love, Full Joy … Lose Yourself in the Islands”—encourages a menagerie of creative costumes with an “island” theme, real and imagined—think Gilligan’s Island, Jurassic Park, Treasure Island, or pretty much any other costume that can be connected to an island. Your imagination is the only limitation.

Acclaimed Reggae band Jah Works will headline the main-event dance party at Town Run Tap House and Community Pub (202 E. Washington St., Shepherdstown), kicking off at 8pm.

“Each year, participants are so creative, and you never know what the costumes will look like,” emphasized Lowe. “It’s all about being creative, having fun, and raising money and awareness for cancer.”

Identity Crisis is also completely open to any type of support. Attendees don’t have to dress up at all, though most people do—which pleases the more than 20 paparazzi throughout town who are part of the production.

“Part of the fun is capturing the amazing energy and ‘identities’ of the night,” added Lowe.

Building Momentum

The main portion of the event is held in downtown Shepherdstown among an assortment of participating restaurants, pubs, and town establishments. Those looking for a more immersive experience can sign up for a VIP ticket, which affords entrance into a VIP pre-party—including a motorcade ride into town with a red-carpet arrival, Paparazzi, and more.

This will be the seventh year that Identity Crisis has used proceeds from the event to support BCA-CV. “They strive, through community involvement, to articulate the impact of breast cancer and ensure that no one faces breast cancer alone,” Lowe pointed out.

BCA-CV is located in Hagerstown (MD), and serves the four-state area with much-needed FREE support and services. It should be noted that they made a bold and conscious move to disengage their association with the nationally sponsored organization in order to guarantee all contributions and subsequent distributions went to the local community.

Currently, BCA-CV offers education, support groups for both survivors and families, a toll free HOPELINE, mammograms, wigs/hats/turbans, dinners, house cleaning, after-surgery care packages, prosthesis, bras, and a Special Needs Assistance Program.

Building on that momentum, after years of successful Identity Crisis fundraisers, and an enormous amount of community involvement, the organization was inspired in March 2015 to formalize a 501(c)(3) called the Victory Project. The board members of the Victory Project continue to be amazed and extremely thankful for all of the participants, volunteers, and in-kind/financial sponsors.

Ticket purchases, donation forms, and all extra information can be found here. Follow the above links for additional updates and inspiration leading up to the event!

Related Posts

Leave a Reply

Your email address will not be published.